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Waitlist just opened. Be among the first ✦

✦ New from herwaybiz

Camera to Connection.
6 weeks to sound like you.

Find your voice. Know your message. Speak to the right person.
And finally feel like YOU on video.

Starts

October 12

Duration

6 weeks

Format

Live · Group

✦ Sound familiar?

You know your work.
But the camera changes you.

You can talk to clients, teach, coach, have brilliant conversations, until the moment you press record. Then suddenly your personality disappears. You do 15 takes. You sound scripted. Or you ramble. Or you just… don't post anything at all.

"I freeze the moment I press record."

Every woman we help, at some point

"I do 15 takes for a 60-second video. Then I don't post it."

Founder of a coaching business, 42

"I sound robotic when I use a script. I ramble when I don't."

Consultant, 38

"I don't sound like ME on camera. It's like a different person."

Service provider, 45

"I know what I want to say. Until the camera is on."

Course creator, 36

"I'm posting… but nothing is landing. No comments. No DMs. No clients."

Business coach, 40

✦ What if…

What if the camera
could feel like a conversation?

In 6 weeks, you'll walk into video the way you walk into a call with a client. With clarity. With confidence. With your actual personality on.

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You'll turn the camera on and know exactly what to say.no script memorization, no blank stares, no rambling.

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Sound like the woman your clients actually talk to.the real you, not a polished performer.

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Stop needing 15 takes. Record in 2-3 takes and post the same day.

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Speak to one specific person.the woman on the other side who feels like you're reading her mind.

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Have your personality actually come through.the warmth, the wit, the wisdom your clients already know.

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Make video feel normal. Not like an event.. Weekly, sustainable, part of your rhythm.

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Start 2027 knowing you can use video to grow your business.with the skill, systems, and confidence to keep going.

✦ The Framework

Camera → Voice → Message → Connection.

This is the exact 4-part method we work through together over 6 weeks. Each step builds on the last, until video finally clicks.

CAMERA

Stop freezing, overthinking, and doing endless takes. Build a real relationship with the lens, so it stops feeling like an audience and starts feeling like a person.

VOICE

Find your natural way of speaking. Structure without sounding scripted. Know your message, don't memorise your words.

MESSAGE

Know exactly who you're speaking to, where she is, what she needs to hear, and how YOU would naturally say that to her.

CONNECTION

Now you're not broadcasting. You're building trust. And the right people start reaching out ready to work with you.

✦ Your 6-week journey

What we'll do together
week by week.

Real challenges. Real feedback from me. Real momentum you can feel by week 2.

WEEK 01

Meet Your Camera

The mindset shift that changes everything. We stop treating the lens like an audience and start treating it like one real person. First video challenge: 60 seconds of talking, unscripted, imperfect. That's the point.

WEEK 02

Your Voice, Uncovered

The words you actually say. The rhythm of how you talk. The phrases only you use. This is the week you stop copying other creators and start recognising yourself.

WEEK 03

The Audience of One

Stop speaking to a crowd. Learn to speak to her.the specific woman on the other side. Know what she just felt, what she needs, and what she'd type into DMs at 11pm.

WEEK 04

Structure Without Scripts

How to have talking points that keep you clear, without the robotic feel of memorised lines. Speak with intention. Let your personality come through.

WEEK 05

From Recording to Connection

Every video pulls someone closer to your work. Learn to make videos that don't just look good. They move people toward becoming clients.

WEEK 06

Video as Your Business Rhythm

Build a sustainable system so this doesn't become another thing you did once. Video becomes part of how you work, not a weekly panic. Walk into 2027 confident on camera.

Viviana Castaneda · Content & Visibility Strategist Coach

✦ Who's guiding you

I'm Viviana.
And I've lived this.

Content & Visibility Strategist Coach. Colombian-Australian mompreneur. Marketing strategist with a Bachelor's in Marketing and Graduate Diploma of Management. Senior Level Executive Contributor at Brainz Magazine. Host of the Mompreneurs Growth Academy Podcast.

I know this wall personally. I've sat in front of my own camera, taken 15 takes of a 60-second video, watched it back and thought "that doesn't even sound like me." I've been the woman with brilliant conversations off-camera and stiff, robotic ones the moment I press record.

And through my own path, plus the countless conversations with women I coach, I built a method that actually works. Not another camera-confidence pep talk. A real system to find your voice, know your message, and speak like you. I'll show up with you every step of the way, until you feel the shift yourself.

✦ Is this for me?

This challenge was built for you if…

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You're a coach, consultant, service provider, or expert-based entrepreneur and you know video is where trust gets built, but you keep avoiding it.

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You're brilliant in real conversations but the camera turns you into someone else.more formal, more stiff, more forgettable.

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You've tried scripts, teleprompters, AI-generated captions, and content calendars.and none of it made you actually record.

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You want to walk into 2027 with real confidence on camera.the skill that changes what's possible for your business.

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You want a small, focused group.not a huge course where you're just another number.

✦ Ready?

Save your spot on the waitlist.

Be first in when doors open, with early-bird access and pricing
the rest of the world won't see.

Waitlist just opened. Be among the first ✦

✦ Join the waitlist ✦

Be first when doors open.

The waitlist gets early access + a special price before doors open publicly. Spots are limited so I can give each woman the feedback she came for.

✦ No spam. Just Challenge updates + your early access when doors open. ✦

✦ Your questions

Answers before you ask.

When exactly does the challenge start?

Monday, October 12. We run for 6 weeks, so we finish just before the end of the year, giving you time to walk into 2027 with real confidence and content already flowing.

What's the price?

The waitlist gets a special early-bird price the rest of the world won't see. Public price will be announced when doors open. Save your spot now to be first in line with the best pricing.

Do I have to be on video already? What if I'm a total beginner?

This challenge is designed for women who freeze on camera or avoid it altogether. If you're already comfortable on camera but your content isn't converting, this is also for you, because the second half is about messaging and connection, not just camera confidence.

How much time will this take per week?

Plan for about 2-3 hours per week. One live session, one small video challenge, and time to actually implement. Designed for busy women running businesses and lives at the same time.

Will you review my videos?

Yes. That's the whole point. You'll get real feedback from me during our live sessions and in the community: on your voice, your delivery, your messaging, your camera presence. This is not a course you buy and never open.

What if I can't make it live?

Every session is recorded and available in the group. You can watch anytime, catch up at your pace, and still submit videos for feedback.

How is this different from Elevate CHW?

Elevate is an ongoing coaching group for building your full content strategy long-term. The Challenge is a focused 6-week intensive on video specifically: camera confidence, voice, messaging, and connection. Perfect for women who want a defined start-and-finish container to break through their video block.

Camera to Connection.6 weeks to sound like you.

You know your work.But the camera changes you.

What if the cameracould feel like a conversation?